M.A. in Product Management
Eager to Develop a New Product or Service?
Your idea could change the world! Earn your business master’s degree online as you explore the technological changes, competition, growth management and strategic thinking aspects of product management – all from a Christian perspective.
BECOME A TRUE INNOVATOR
Let successful entrepreneurs coach you in new methods of strategic thinking.
INCREASE YOUR EFFECTIVENESS
Get hands-on experience with product and service development tools.
ADVANCE YOUR INFLUENCE
Catapult your ideas into the global marketplace—and put your career into high gear. Presented by industry practitioners, our design management program will mold you into a sought-after professional who can fuse the creative and business sides of design.
ALIGN YOURSELF WITH EXCELLENCE
Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 and 2020). Our programs have also been ranked by it among the Top 5 Best Graduate Online Business (Non-MBA) Programs in Virginia for six years in a row. Experience the Regent difference through the Master of Arts in Product Management degree program.
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On completing this affordable business master’s degree, you will be able to:
- Cultivate skills in prototyping, innovation, and consumer behavior.
- Plan campaigns, market products, generate support and optimize your communication skills.
- Adapt to the ever-changing global marketplace, raise start-up capital and forecast fiscal needs.
- Participate in a culminating Shark Tank-style presentation of your new product, service or idea.
Career Opportunities
- Solutions Architect
- Business Development Manager
- Engagement Manager
- Strategy Manager
- Product Marketing Manager
- Software Development Manager
Survey of key leadership attributes and methods necessary to develop effective corporate learning environments necessary to meet customer needs and enterprise readiness.
Use of simple, inexpensive, and quickly-developed prototypes to elicit product and service specifications from current and prospective clients.
A rigorous product and service development process that includes opportunity identification, market definition, consideration of emerging technologies, and illustration of viable alternatives.
Study of the broad context of business design planning, including technological change, competition, adaption to the dynamic global marketplace, and strategic thinking and design planning in alignment with corporate goals.
Hands-on methods to raise start-up funding, properly account for expenditures, and forecast future fiscal needs for a fledgling company. Of special interest will be guidance from entrepreneurs who have succeeded, and failed, at raising the funds needed for products, staffing, and growth of the company.
Detailed development of a new, innovative product, service, idea, process, or environment, including written documents, planning prototypes, three-dimensional final artifacts, financial schedules, and a public Shark-Tank style presentation to a panel (banker, entrepreneur, and venture capitalist) experienced with successful start-ups.
An understanding of leadership from the wisdom literature from the evolution of leadership/management thought from 1900 to the present. Leadership as a contingent/context-specific application and organizational problems that have leader- follower interaction as a cause.
The role, purpose and ethical conduct of business organizations. Discovering one’s life purpose and developing a plan to pursue it with excellence and integrity. Developing and applying ethical reasoning skills and one’s values to a wide variety of ethical issues in business.
Present and future elements of technology with a specific focus on the innovative development and integration of technology in the modern enterprise. Likely paradigm shifts in global industries such as telecommunications, nanotechnology, bioinformatics, and energy to determine immediate and future implications on commerce.
The processes used to select, secure, use, and dispose of products, services, experiences, and ideas to satisfy needs, and the impacts that these processes have on the consumer and society.
The admissions committee will consider the following criteria:
- Academic achievement
- Vision clarity and alignment with program outcomes
- Writing quality
- Leadership experience
2020-2021 Semester Check-In Deadlines:
All new students are expected to check-in for the semester 2 weeks prior to the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.
| Session | Semester Check-In | Session Start Date |
| Session A | Friday, August 14 | Monday, August 24 |
| Session M | Friday, September 11 | Monday, September 21 |
| Session B | Friday, October 16 | Monday, October 26 |
| Session C | Tuesday, January 5 | Monday, January 11 |
| Session T | Friday, January 29 | Monday, February 8 |
| Session D | Friday, March 5 | Monday, March 15 |
| Session E | Friday, April 30 | Monday, May 10 |
| Session F | Friday, June 11 | Monday, June 21 |
Prerequisites:
Master’s applicants must:
- Hold a bachelor’s degree from a regionally accredited institution or an equivalent degree from a foreign institution, as evaluated by a credential evaluating agency.
- Submit all application materials such that they are received by the application deadline. Admission interviews are by invitation only and may be requested.
Application Process:
1. Complete Your Online Application
Note: If you are unable to complete our application due to a disability, please contact our Admissions Office for assistance.
2. Pay Your $50 Application Fee
Pay the $50 nonrefundable application fee by check or money order mailed to Regent University, Enrollment Support Services, 1000 Regent University Drive, Virginia Beach, VA 23464.
3. Submit Your Unofficial College Transcripts*
Unofficial transcripts from a U.S.-based school, indicating successful completion of a bachelor’s degree program, can be used for an admissions decision. Submit your unofficial transcript to apply@regent.edu using the subject line: SBL Master’s Application Pieces.
Non-U.S. transcripts must be evaluated by an NACES-approved company. See the International Admissions Checklist for details.
*Upon conditional acceptance to the program by review of unofficial transcripts, Regent University will attempt to obtain your official transcripts from your U.S. degree-granting institution, which indicate successful completion of a bachelor’s degree. We will notify you if your previous institution will not release transcripts directly to us.
4. Complete an Admissions Questionnaire Regarding Your Professional Goals and Interests
5. Submit Your Government-Issued ID
To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please email a scanned copy or photograph of it to apply@regent.edu with the subject line: Government ID.
6. International Applicants
Visit the International Student Admissions page for additional admission requirements and to determine if you qualify as an international student.
Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.
2019-20 Tuition Rates
| Degree Level / Program | Cost Per Credit Hour |
|---|---|
Master of Arts | $675 per credit (In-state & Out-of-state) |
Student Fees Per Semester
| Enrollment Deposit | $100 |
| University Services Fee (Online Students) | $550 |
| RU Library Course Fee | $50 (one-time fee) |
2020-21 Tuition Rates
| Degree Level / Program | Cost Per Credit Hour |
|---|---|
Master of Arts | $675 per credit (In-state & Out-of-state) |
Student Fees Per Semester
| Enrollment Deposit | $100 |
| University Services Fee (Online Students) | $600 |
| RU Library Course Fee | $50 (one-time fee) |
*Rates are subject to change at any time. The per-credit-hour tuition rate is for SBL master’s-level courses only. Concentration courses taken from other Regent schools are charged at that school’s tuition rate.