M.A. in Campaigns & Political Leadership – Marketing & Communication
Control the Narrative Through Campaign Marketing & Communication
Do you have a passion for politics and seek to run an effective campaign? Regent’s Master of Arts in Campaigns & Political Leadership with a concentration in Marketing & Communication will equip you in the process and practice of election strategy, impactful messaging, winning public opinion, and earning ballot box victories. Presented from a limited-government perspective with an emphasis on principles of federalism, this is the first explicitly Christian offering of its kind in the nation. You will learn about campaign management, political parties, administrative ethics, and finance and compliance issues. You’ll also study the digital marketing landscape and how to use the power of social media to expand your base and reach voters across the aisle. Taught by award-winning faculty, this specialized degree is delivered fully online or online with some face-to-face components in Virginia Beach.
LEAD CAMPAIGN MARKETING & COMMUNICATION WITH CONFIDENCE
Develop a strong campaign brand and communication plan that helps manage public opinion.
MAKE AN IMPACT
Influence the direction of government at the local, state and federal levels across multimedia platforms.
GAIN HANDS-ON EXPERIENCE
Receive real-world training through an internship of your choosing.
INCREASE YOUR NETWORK
Join our global alumni of government officials, advocates, consultants and policymakers who are making an impact in the world of politics.
ALIGN YOURSELF WITH EXCELLENCE
Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 and 2020). We have also been recognized as a Military Friendly Top 10 School by Military Friendly®, 2020, and among the Top 10 Best for Vets Colleges: Online & Nontraditional by Military Times, 2020. Experience the Regent difference through the Master of Arts in Campaigns & Political Leadership – Marketing & Communication.
On completing the M.A. in Campaigns & Political Leadership – Marketing & Communication, you will be able to:
- Develop winning models for marketing a candidate using social media and data analytics.
- Oversee the advertising and messaging of campaign fundraisers, events and rallies.
- Apply effective communication strategies that improve nominee support and voter turnout.
- Advance political agendas for faith-based candidates and initiatives through community and public outreach.
CAREER OPPORTUNITIES
- Campaign Manager
- Political Consultant
- Campaign Marketing Specialist
- Polling Analyst
- Communication Director
- Press Secretary/Speech Writer
- A.A. in Christian Studies
- A.A. in General Studies
- A.A. in History
- A.S. in Business
- A.S. in Criminal Justice
- A.S. in Health Sciences
- A.S. in Information Systems
- A.S. in Psychology
- B.A. in Animation
- B.A. in Biblical & Theological Studies
- B.A. in Christian Ministry
- Church Music
- Pastoral Care
- B.A. in Cinema-Television
- B.A. in Communication Studies
2020-2021 Semester Check-In Deadlines:
All new students are expected to check-in for the semester 2 weeks prior to the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.
| Session | Semester Check-In | Session Start Date |
| Session A | Friday, August 14 | Monday, August 24 |
| Session M | Friday, September 11 | Monday, September 21 |
| Session B | Friday, October 16 | Monday, October 26 |
| Session C | Tuesday, January 5 | Monday, January 11 |
| Session T | Friday, January 29 | Monday, February 8 |
| Session D | Friday, March 5 | Monday, March 15 |
| Session E | Friday, April 30 | Monday, May 10 |
| Session F | Friday, June 11 | Monday, June 21 |
Note: The application deadline for international applicants applying to attend on campus is March 15.
Prerequisites:
Applicants for the Master of Arts in Government must possess an earned undergraduate degree from a regionally accredited institution or an equivalent degree from a foreign university.
Application Process:
1. Complete Your Online Application
Note: If you are unable to complete our application due to a disability, please contact our Admissions Office for assistance.
2. Pay Your $50 Application Fee
Pay the $50 nonrefundable application fee by check or money order mailed to Regent University, Enrollment Support Services, 1000 Regent University Drive, Virginia Beach, VA 23464.
3. Submit your Unofficial College Transcripts*
Unofficial transcripts from a U.S.-based school, indicating successful completion of a bachelor’s degree program, can be used for an admissions decision. Email your unofficial transcript to apply@regent.edu using the subject line: RSG Master’s Application Pieces.
Non-U.S. transcripts must be evaluated by an NACES-approved company. See the International Admissions Checklist for details.
*Upon conditional acceptance to the program by review of unofficial transcripts, Regent University’s Admissions Office will attempt to obtain your official transcripts from your U.S. degree-granting institution, which indicate successful completion of a bachelor’s degree program. We will notify you if your previous institution will not release transcripts directly to us.
4. Complete an Admissions Questionnaire Regarding Your Professional Goals and Interests
5. Submit Your Government-Issued ID
To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please email a scanned copy or photograph of it to apply@regent.edu with the subject line: Government ID.
6. Submit Your Professional Resume (Optional)
Your professional resume or curriculum vitae should include:
- Employment history with details of responsibilities, skill sets, and results
- School, community, and church leadership positions
- Service activities in which you have been involved
- Academic and non-academic honors and distinctions you have received
Email your resume to apply@regent.edu using the subject line: RSG Master’s Application Pieces.
7. GRE or LSAT Score (Optional)
Test scores may strengthen your application file and improve access to scholarship opportunities. Official scores should be sent directly to Regent University by the testing agency.
8. International Applicants
Visit the International Students Admissions page for additional admission requirements and to determine if you qualify as an international student.
Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.
2019-20 Tuition Rates
| Degree Level / Program | Cost Per Credit Hour |
|---|---|
Master of Arts | $675 per credit (In-state & Out-of-state) |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $700 |
| University Services Fee (Online Students) | $550 |
2020-21 Tuition Rates
| Degree Level / Program | Cost Per Credit Hour |
|---|---|
Master of Arts | $675 per credit (In-state & Out-of-state) |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $750 |
| University Services Fee (Online Students) | $600 |
*Rates are subject to change at any time.
Whether you are a prospective student or a current student, your questions matter. Please take a few moments to skim our Frequently Asked Questions. If you cannot find the answer to your question, please contact us.
- A.A. in Christian Studies
- A.A. in General Studies
- A.A. in History
- A.S. in Business
- A.S. in Criminal Justice
- A.S. in Health Sciences
- A.S. in Information Systems
- A.S. in Psychology
- B.A. in Animation
- B.A. in Biblical & Theological Studies
- B.A. in Christian Ministry
- B.A. in Christian Ministry – Church Music
- B.A. in Christian Ministry – Pastoral Care
- B.A. in Cinema-Television
- B.A. in Communication Studies