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Pursue your business analytics degree online or on campus at Regent University, Virginia Beach.

B.S. in Business Analytics

Lead the Way Through Business Analytics

You’ve got a mind for business and a desire to make a difference. Regent’s Bachelor of Science in Business Analytics program is designed to develop professionals who can create and analyze reports, drive strategies and decisions for data-driven businesses, and formulate solutions. Taught from current modeling techniques and software, this highly marketable degree will prepare you to organize and work with data in all forms.

On Campus, Online
120+
August 25, 2025
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SHARPEN YOUR SKILLS

Learn to clearly convey technical information while presenting organizational results and recommendations.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

LEARN FROM THE BEST

Be mentored by faculty in Virginia Beach who hold the highest degrees in their field.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among Top National Universities by the U.S. News & World Report for two consecutive years (2019 & 2020). Our programs have also ranked as the #1 Best Online Bachelor’s Programs in Virginia for 8 years in a row. Experience the Regent difference through our B.S. in Business Analytics program, presented from a Christian worldview and offered online or at our beautiful campus in Virginia Beach.

On completing the Bachelor of Science in Business Analytics degree program, you will be able to:

  • Conduct exploratory data analysis to distinguish between true and false patterns in data.
  • Increase customer satisfaction and revenue streams.
  • Use appropriate analytic tools that support organizational growth and achieve strategic objectives.

Career Opportunities

  • Business analytics manager
  • Data analytics specialist
  • Analytics consultant
  • Data mining specialist
  • Data visualization analyst
10%
Project growth in business and financial occupations from 2016-2026 Bureau of Labor Statistics

Examines the role of financial data in the commercial enterprise; as well as measuring and reporting income, assets, liabilities, and equities.

Examines from a Christian perspective, foundational leadership behaviors required of leaders within organization. Students will learn leadership theories and styles of communication, and develop strategies for implementing effective oral and written leadership communications in businesses and organizations.

The capture and analysis of data to advance business interests; concepts and processes to apply data solutions to business problems; various tools and statistical models; case studies related to data-driven business decisions. Prerequisite: MATH 211.

Explores the financial function of the commercial enterprise including topics on working capital management, procurement of resources from financial markets, and financial decision making in the firm. Prerequisite: ECON 120 or ECON 260.

Examines statistical theories, principles and concepts associated with business operations and processes. The course utilizes statistical methods and techniques to develop, implement and analyze business decisions designed to improve efficiency and productivity. Prerequisite: MATH 102 or 211 or equivalent.

Examines the current and emerging legal principles that impact business transactions, topics include contracts, business organizations and structure, sale of goods, commercial paper, personal and real estate property, intellectual property and international business law.

Builds a foundation for understanding about data mining – exploring and modeling large amounts of data to uncover previously unknown patterns. Examines various techniques of data mining including predictive modeling, pattern recognition, prescriptive analytics, and text mining. Prerequisite: BUSN 280.

Introduces the process for managing very large sets of data and extracting, merging, and preparing actionable analysis. Provides an overview of the 4Vs of Big Data – volume, variety, velocity and veracity – from which students will learn to provide a 5th v – value to their organization. Prerequisite: BUSN 280.

Examines the process of selecting, designing, implementing and evaluating technology to meet mission critical requirements while maintaining competitive advantages, increase efficiency and minimizing costs.

A case-based, project-oriented approach to data-driven decision making based on company’s mission and strategic objectives. Integration and synthesis of knowledge and principles learned. Prerequisite: BUSN 382 and BUSN 392.

Computer systems, networks, databases, intellectual property, computer security, artificial intelligence, legal and ethical considerations, codes of conduct, privacy, computer crimes, and the future of computing and the Internet and their relationship to the business world.

Introduces programming fundamentals using Visual Basic.net. Use of algorithms and computer logic to translate data into information through structured design, coding, testing, and program debugging, writing programs in high-level, object-oriented language.

Introduction to relational database management systems through the study of the tools and techniques of database analysis and design. Attention to data modeling, designing relational databases, normalization, and relationships, using modern database applications to create tables, queries, forms and reports. Prerequisite: ISYS 214.

Investigation of the techniques of system analysis and design, with attention to the concepts, skills, methodologies, and tools essential for systems analysts to develop information systems successfully. Prerequisite or co-requisite: ISYS 317.

Capstone course in which advanced IST students, operating as a high-performance team, engage in and complete the design and implementation of a significant information system. Project management, management of the IS function, and systems integration are components of the project experience. Prerequisite or co-requisite: Senior status and ISYS 406.

Discrete structures including sets, relations, functions, matrices, graphs and trees. Symbolic logic, mathematical induction, and introduction to proofs. Probability, combinations, permutations. Introduction to linear programming. Prerequisite: MATH 102, MATH 164, or MATH 211.

Admission requirements for this B.S. in Marketing degree program vary based on the stage you’re at in life. Select a link below to learn how to apply.

Invest in your calling with this business marketing degree.

2019-20 Tuition Rates

Program TypeTuition

On-Campus Student

  • 12-18 credit hours per semester
  • Under 12 credit hours
  • Over 18 credit hours

 

  • $8,610 (block rate)
  • $605/credit hour
  • $574/credit hour

Online Student (enrolled in 8-week classes)

  • Full-time (12* credit hours)
  • Part-time (6* credit hours)
*Average number of credits per semester.

 

  • $395/credit hour
  • $450/credit hour

RN to B.S. in Nursing Tuition

  • $295/credit hour

 

Student Fees

Fee

Amount

Description

Application Fee (On-Campus & Evening/Online Students)

 

$50

One-time fee, nonrefundable

Enrollment Deposit (On-Campus Students)

Enrollment Deposit (Evening/Online Students)

$150


$50

Fee is deducted from tuition costs

Graduation Fee(On-Campus & Evening/Online Students)

$60

One-time fee upon submission of graduation application

University Services Fee(On-Campus Students)

University Services Fee(Online Students)

$700/semester

$550/semester

Contributes to university academic and administrative operations

 

Optional Fees

Late Payment

$100/Session

Incurred per session in the event of late tuition payment

Course Fees

Varies,
$70-200 per course

Some courses in theater, animation, cinema television or science labs carry an additional fee

2020-21 Tuition Rates

Program TypeTuition

On-Campus Student

  • 12-18 credit hours per semester
  • Under 12 credit hours
  • Over 18 credit hours

 

  • $8,610 (block rate)
  • $574/credit hour
  • $574/credit hour

Online Student (enrolled in 8-week classes)

  • Full-time (12* credit hours)
  • Part-time (6* credit hours)
*Average number of credits per semester.

 

  • $395/credit hour
  • $450/credit hour

RN to B.S. in Nursing Tuition

  • $295/credit hour

 

Student Fees

Fee

Amount

Description

Application Fee (On-Campus & Evening/Online Students)

 

$50

One-time fee, nonrefundable

Enrollment Deposit (On-Campus Students)

Enrollment Deposit (Evening/Online Students)

$150


$50

Fee is deducted from tuition costs

Graduation Fee(On-Campus & Evening/Online Students)

$60

One-time fee upon submission of graduation application

University Services Fee(On-Campus Students)

University Services Fee(Online Students)

$750/semester

$600/semester

Contributes to university academic and administrative operations

 

Optional Fees

Late Payment

$100/Session

Incurred per session in the event of late tuition payment

Course Fees

Varies,
$70-200 per course

Some courses in theater, animation, cinema television or science labs carry an additional fee

“Regent gave me the skills I needed and prepared me for the work I’m doing now.”

Stryker Watts, 2013

“When I think about Regent, I think about the wonderful people I've met here that have supported and loved me with the love of Christ, and that have helped me make this a home away from my home in Guatemala.”

Elisa Sosa, B.A., 2019 Animation

“At Regent, I was surrounded by people who exemplified servant leadership. These examples often come back to me, and I believe it’s what my industry needs now more than ever.”

Breanna Molloy, B.A., 2012

“Regent offered me ... a stepping stone towards academics, towards my future as a Christian leader to change the world, but perhaps more importantly, it gave me a community.”

Katherine Person, B.A., 2017 International Studies

“Regent's online, eight-week programs will help you take responsibility and have a way to be self-taught. You'll not only have that initiative, but you'll be able to interact with your professors online. It was really good for me.”

Taniki Richard, B.S., 2015