B.A. in Communication Studies

The Bachelor of Arts (B.A.) in Communication Studies – Advertising-Public Relations program will give you an edge in the highly competitive media and marketing world. You will learn how to craft messages, manage brands, and market products with excellence.

The Bachelor of Arts (B.A.) in Communication Studies – Internet & Social Media program will prepare you to communicate effectively through online channels and social media platforms. From developing web content to interactive media, you'll learn how to connect with audiences in a powerful way.

The Bachelor of Arts (B.A.) in Communication Studies – Journalism program will prepare you to communicate powerful stories through broadcast, print, and digital media. You'll also gain experience through internships and on-campus publications.

The Bachelor of Arts (B.A.) in Communication Studies – Organizational Communication program will equip you with skills needed to produce effective solutions. From media relations and conflict resolution to negotiation, you'll learn how to build strong relationships and lead an organization to success.

The Bachelor of Arts (B.A.) in Communication Studies – Professional & Technical Writing will equip you with effective communication strategies in media, public relations, advertising and more. From courses in technical writing to feature writing, this degree will prepare you to communicate in a variety of professional positions.

The Bachelor of Arts (B.A.) in Communication Studies – Rhetoric & Public Culture program will help you master the art of persuasion as you study argumentative writing, language and dialogue. You will develop a strong skill set for a career in speech writing, public relations, media or law.

The Bachelor of Arts (B.A.) in Communication Studies – Strategic Communication program will equip you to develop strategic campaigns and package information in ways that attract attention and make a positive, lasting impact on culture.

The Bachelor of Arts (B.A.) in Communication Studies – Theatre will help develop your writing and speaking skills as you study the principles of dramatic and performance criticism, performance style, technological innovation, and artistic collaboration.

The Bachelor of Arts (B.A.) in Communication Studies – Undeclared will you develop creative and critical-thinking approaches to communication. Choose courses that best support your career goals and interests in areas of business, politics, entertainment, news and more.

Introduction to the principles and practice of effective oral communication. Through formal and informal speaking activities, students develop skills at framing and articulating ideas through speech. Students learn strategies for speaking extemporaneously, preparing and delivering presentations, formulating persuasive arguments, refining critical clarity of thought, and enhancing general facility and confidence at oral expression. Students gain practice in various speech types—including expositive and informative forms.

Historical development of the field of communication leading to current issues, emerging technologies and potential trends. Considers the cultural, aesthetic, and moral consequences of different modes of communication, as well as the human implications of emerging technologies.

Students develop communication skills in the dyadic setting as they investigate essential preconditions, conflict management, interpersonal relationships, non-verbal behavior, and creative supportive climates.

Survey of scientific and interpretative approaches to the study, analysis, and explanation of communication within a variety of contexts.

The creative process from the identification of big ideas and narrative concepts through the crafting of compelling storylines with the subsequent development of production scripts.

The various modes for packaging and presenting communication content for public relations, advertising, social media and interactive marketing with a targeted audience. Integrates cross-cultural communication strategies. Cross-listed with JRNU 330.